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Internet marketing services, inbound marketing

What services me and my partners can offer to you:

  • Article Marketing services: "Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article has a bio box and byline (collectively known as the resource box) that include references and contact information for the author's business. Well-written content articles released for free distribution have the potential to increase the business credibility within its market. Also it helps in attracting new clients. These articles are often syndicated by other websites, and published on multiple websites." Wikipedia
  • Conversion Goal Tracking: "In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators. If the prospect has visited a marketer's web site, examples of conversion actions might include making an online purchase or submitting a form to request additional information." Wikipedia
  • Digital Marketing services: banner ads, blogs, campaigns, microsites, RSS, social bookmarking, subscriptions, web video and more. "Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers." Wikipedia
  • Online reputation management and monitoring: "Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility." Wikipedia
  • Pay Per Click Advertising: Google Adwords, Facebook Ads
  • Post-click Marketing: "Post-click marketing is emerging as a recognized practice that aims at improving sales and marketing results by focusing on website visitors when they respond to online marketing activities such as pay per click advertising, HTML e-mails, and paid searches with the objective on increasing conversion rates. Post-click marketing relies on specific software and services that go beyond the information collected by popular web analytic tools such as Google Analytics or Piwik." Wikipedia
  • Social Media Optimization: "Social Media Optimization (or SMO or Social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO." Wikipedia
  • Search Engine Marketing: "Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) is "optimizing" website pages to achieve higher ranking in search results via the process of selecting specific keyword expressions associated to the website SEM is utilizing various means of "marketing" a website in order for it to become more relevant in regard to search engine searches and their rankings. It should be asserted that SEM is NOT SEO and vice versa. SEM constitutes Ad words, which comprises of pay per call (particularly beneficial for local providers as it enables potential consumers to get in touch directly to a company with one click), article submissions, advertising and making sure SEO has been done. Also, key word analysis needs to be done for both SEO and SEM, but not necessarily at the same time. SEM is a constan and tedious task. It frequently needs to be updated and monitored continually. Another part of SEM is Social Media Marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable. You can do SEM without doing SMM but you can't do SMM without doing SEM because SMM is a higher level of SEM." Wikipedia
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